Welcome to the future of travel marketing. We invite you to revolutionise your travel and tourism marketing by partnering with PLATYPUS DIGITAL who produces and creates immersive experiences using virtual reality, augmented reality and interactive technologies that engage, entertain and educate.
IMMERSIVE EXPERIENCES succeed because they tap into the human desire for connection and storytelling. Unlike traditional ads, which often interrupt and annoy, immersive experiences invite participation and engagement.
Some of the opportunities for travel marketers are:
- TRAVEL360 EXPO - Using an immersive 360 SUPER REALITY DOME, visitors are virtually transported to a destination, accommodation, cruise or experience giving them more confidence in their travel choices. For info on exhibiting click HERE . See below for more information about the SUPER REALITY DOME.
- BACKPACK, BUDGET or BLING - a marketing concept to showcase destination travelling on three different budget. For more info, click HERE.
- AROUND THE WORLD IN 8 MINUTES is a high-impact 360° immersive destination experience screened inside a SUPER REALITY DOME - a shared, headset-free 360° immersive cinema with full floor-to-ceiling visuals and 5.1 surround sound. Click HERE for some more info.
- FLY ME TO THE MOON - We invite airlines to become the first airline in the world to offer flights to the Moon. Passenger embark on a meticulously crafted, airline-branded lunar journey inside a SUPER REALITY DOME. For more info, click HERE.
- FLY360 takes you back to the golden age of aviation - a time where you didn’t have to pour out your liquids, take off your shoes and go through security. You got dressed up, enjoyed delicious cocktails, met your fellow passengers and had a delicious in-flight meal - even if you were flying economy. Click HERE for some more info.
- ROADTRIP360 - partner with car manufacturers in a nationwide tourism storytelling initiative in the creation of high-quality immersive 360° virtual reality road-trip experiences. For more info click HERE.
- 360VR WALKTHRU & Reframed Videos - This allows you to walk through a space as if you're physically there, walking around. The same 360VR video can be reframed as a standard format video. See below for some more info.
- 360VR PORTALS - By scanning a QR Code, you're virtually transported to a scene that you can 'look around' as if you're physically there. Try it out below.
- WINE360 - Virtually visit wine routes around the world at the TRAVEL360 EXPO and choose your next wine tourism experience. For more info, click HERE.
- WHISKEY360 - This will be part of the TRAVEL360 EXPO. Whiskey and bourbon tourism invites travellers to slow down, explore deeper and experience the world one dram - and one destination - at a time. For more info click HERE.
SUPER REALITY DOME
Platypus Digital are the pioneers behind South Africa’s first mobile SUPER REALITY DOME which can be set at up at events, expos and trade shows.
With expertise in content creation and a proven track record of delivering turnkey solutions, Platypus Digital and partner 360 Realiti offer a unique opportunity to stand out in the competitive tourism landscape.
By collaborating with us, we can host dynamic Travel Expos and Events locally and internationally that captivate, entertain and educate travellers with cutting-edge immersive and interactive experiences.
These events are not just about marketing; they are a platform to also educate tourism students, travel agents and tour operators in a way that is interactive, memorable and aligned with modern trends in experiential marketing.
By collaborating with us, we can host dynamic Travel Expos and Events locally and internationally that captivate, entertain and educate travellers with cutting-edge immersive and interactive experiences.
These events are not just about marketing; they are a platform to also educate tourism students, travel agents and tour operators in a way that is interactive, memorable and aligned with modern trends in experiential marketing.
"By immersing people in cinematic 360° content in a shared immersive space, we’re giving them a sense of place, emotion and confidence that traditional marketing can’t match. We recently set up our SUPER REALITY DOME at World Travel Market Africa to showcase how travel marketers could benefit from immersive experiences. Stanley Edwards - Platypus Digital
WHAT IS A 360 WALKTHRU?
A representative from a destination or resort does a walk through holding a 360VR camera on a selfie stick in front of them.
When the video is viewed, the selfie stick becomes invisible and it feels as if the camera is floating in front of the person doing the WalkThru.
While viewing you can ‘look around’ the full 360 video as if you were doing the walking through.
The WalkThru can just have a music soundtrack or it can include a voice over to make it more personal.
Click HERE to view an example of a 360 WalkThru of one of the exclusive Villas at Cheetah Plains in Sabi Sand.
The video is hosted on YouTube so it's easy to share and to view on multiple device and platforms. If viewing on your smartphone move your smartphone around to view or use your finger on your screen to scroll around. If viewing on a laptop or desktop, click and drag your mouse to video the full 360VR video.
A representative from a destination or resort does a walk through holding a 360VR camera on a selfie stick in front of them.
When the video is viewed, the selfie stick becomes invisible and it feels as if the camera is floating in front of the person doing the WalkThru.
While viewing you can ‘look around’ the full 360 video as if you were doing the walking through.
The WalkThru can just have a music soundtrack or it can include a voice over to make it more personal.
Click HERE to view an example of a 360 WalkThru of one of the exclusive Villas at Cheetah Plains in Sabi Sand.
The video is hosted on YouTube so it's easy to share and to view on multiple device and platforms. If viewing on your smartphone move your smartphone around to view or use your finger on your screen to scroll around. If viewing on a laptop or desktop, click and drag your mouse to video the full 360VR video.
REFRAMING 360VR VIDEO
One of the great features of shooting 360VR video is that you can reframe it and export it as a standard 'non-360VR' video. I did this with the same Cheetah Plains video which you can view HERE.
One of the great features of shooting 360VR video is that you can reframe it and export it as a standard 'non-360VR' video. I did this with the same Cheetah Plains video which you can view HERE.
WHAT IS A 360VR PORTAL?
By scanning a QR Code a person interested in a destination or resort can unlock a 360VR photo on their smartphone and be virtually transported to the destination or resort as if they are physically there. They can move their smartphone to look around or use their finger on the screen and scroll around.
Multiple QR Codes can be created to showcase a destination of resort and the QR Codes can be included on all marketing material.
Try out the two QR Codes below by scanning them with your smartphone.
By scanning a QR Code a person interested in a destination or resort can unlock a 360VR photo on their smartphone and be virtually transported to the destination or resort as if they are physically there. They can move their smartphone to look around or use their finger on the screen and scroll around.
Multiple QR Codes can be created to showcase a destination of resort and the QR Codes can be included on all marketing material.
Try out the two QR Codes below by scanning them with your smartphone.
For more information please contact:
Stanley Edwards
Platypus Digital
[email protected]
+27 82 458 3356
Marius Boaden
360 Realiti
[email protected]
+27 64 110 6677
Stanley Edwards
Platypus Digital
[email protected]
+27 82 458 3356
Marius Boaden
360 Realiti
[email protected]
+27 64 110 6677
