INVITATION TO EXHIBIT

BLUE ROUTE MALL: 1 -6 APRIL 2026
THE TRAVEL360 EXPO, is an innovative travel showcase that will transform how people experience, choose and book their next travel experience. We invite you to participate in the first TRAVEL360 EXPO to be hosted in 2026.
At the heart of the TRAVEL360 EXPO is a SUPER REALITY DOME a world-class immersive 360° Cinema.
Inside this awe-inspiring space, exhibitors will present cinematic 360° virtual reality content that transports visitors into their destination, accommodation, cruise liner, or experience - allowing them to feel what it’s like to be there. The Super Reality Dome was recently set up at World Travel Market Africa.
Three TRAVEL360 EXPO's are planned for 2026 and to ensure maximum exposure and benefit for exhibitors, only 30 exhibition slots are available per EXPO and are on a first-come-first-served basis.

The first TRAVEL360 EXPO for 2026 will be hosted at the Blue Route Mall in Cape Town and will run from 1 - 6 April 2026. For more information about Blue Route Mall, please click HERE.

​By participating in the TRAVEL360 EXPO, you’ll:
​
  • Engage visitors through immersive storytelling that inspires emotional connection and confidence in travel choices.
  • Be part of a groundbreaking first — the debut of the TRAVEL360 EXPO with a SUPER REALITY DOME in South Africa.
  • Position your brand at the intersection of innovation and inspiration in travel marketing.
WHAT DO YOU GET AS AN EXCLUSIVE EXHIBITOR?

  1. Participation in the TRAVEL360 EXPO from 1 - 6 April.
  2. Production of a 30-second 360 Virtual Reality Video to be screened inside the SUPER REALITY DOME.
  3. Four screenings per hour inside the SUPER REALITY DOME.
  4. Production of a 30-second standard format video which is reframed from the 360VR video.
  5. 48 screenings per hour of your 30-secong standard format video on a digital signage screen placed outside the SUPER REALITY DOME.
  6. 3x Virtual Reality Portal QR Codes - Three 360VR images will be captured and can be viewed directly on portable devices by merely scanning the QR codes . View an example HERE.
  7. A Dynamic QR Code with 8x interactive links and voice-over introduction which links directly to your website, social media, booking page, marketing videos, contact details, directions, newsletter sign up or to enter a competition. View an example HERE.
  8. All the content created can be used for your traditional marketing & promotional activities.​

EXHIBITOR PACKAGES:

  • BRONZE PACKAGE - Includes a one-day shoot - R 45 000
  • SILVER PACKAGE - Includes a two-day shoot - R 55 000
  • GOLD PACKAGE - Includes a three-day shoot - R 65 000

ADDITIONAL PACKAGES:

Exhibitors can secure an EXPO Stand directly outside the SUPER REALITY DOME to engage with visitors and provide more information and take bookings. There is limited space available on a first-come-first-served basis. Additional space is available throughout the Mall.

Please Note:

  • The production of the 30 second 360VR video and the 30-second minute standard format video includes a voice over, soundtrack, graphics and post-production but excludes any travel, accommodation and related costs.
  • Your Virtual Reality Portal QR Codes and Dynamic QR Code will be displayed on digital signage screens and static displays at the TRAVEL360 EXPO.​
  • All costs exclude VAT.

Content Philosophy - Create Once - Use Many Times

Immersive content created for the SUPER REALITY DOME is produced in standard 360 virtual reality format and is device agnostic and can be viewed immersively (VR headsets), semi-immersively (phones, tablets & Smart TVs), or interactively (desktop/mobile apps & browsers). It can be viewed across many different devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.​
For more information or to apply to exhibit, please contact:

Stanley Edwards
Platypus Digital
Mobile: +27 82 458 3356
Email: [email protected]