In 1900 tyre manufacturers André and Édouard Michelin created the Michelin Guide to encourage people to drive more - thereby increasing demand for vehicles and tyres.
Today, the Michelin Guide is one of the world’s most influential authorities on gastronomy, shaping culinary trends and elevating chefs and restaurants across the globe.
Today, the Michelin Guide is one of the world’s most influential authorities on gastronomy, shaping culinary trends and elevating chefs and restaurants across the globe.
ROADTRIP360 is built on the same foundational insight and spirit of the Michelin Guide - when people are inspired to travel by road, they drive more, explore further and form deeper connections with their vehicles.
ROADS OVER RUNWAYS - According to Hilton's 2026 Trends Report, we'll be getting our kicks on road trips in 2026. It notes that the hashtag #RoadTrip has racked up more than 5.9 million tags globally as travellers rediscover the appeal of the open road.
South Africa is uniquely suited to a road-trip culture. From world-famous routes like the Garden Route and Panorama Route to lesser-known rural towns, cultural landscapes, mountain passes, deserts, coastlines and off-the-beaten-track destinations, the country offers an extraordinary diversity of driving experiences across varying terrains and conditions.
ROADS OVER RUNWAYS - According to Hilton's 2026 Trends Report, we'll be getting our kicks on road trips in 2026. It notes that the hashtag #RoadTrip has racked up more than 5.9 million tags globally as travellers rediscover the appeal of the open road.
South Africa is uniquely suited to a road-trip culture. From world-famous routes like the Garden Route and Panorama Route to lesser-known rural towns, cultural landscapes, mountain passes, deserts, coastlines and off-the-beaten-track destinations, the country offers an extraordinary diversity of driving experiences across varying terrains and conditions.
ROADTRIP360 invites car manufacturers and car rental companies to partner in a nationwide tourism storytelling initiative, where vehicles are not simply transport but central characters in the journey and enable the creation of high-quality immersive 360° virtual reality road-trip experiences.
These immersive films allow viewers to feel as though they are inside the vehicle - driving the passes, navigating gravel roads, cruising highways and exploring remote destinations. The result is authentic, experiential storytelling that:
These immersive films allow viewers to feel as though they are inside the vehicle - driving the passes, navigating gravel roads, cruising highways and exploring remote destinations. The result is authentic, experiential storytelling that:
- Showcases vehicle performance across real South African driving conditions
- Demonstrates comfort, capability, safety and versatility without traditional advertising
- Builds emotional connection through discovery, adventure and freedom of movement
Beside showcasing vehicles, ROADTRIP360 supports destination development and tourism dispersal, encouraging travel beyond traditional hotspots into less-visited regions - benefiting local communities, small businesses and regional economies.
For car manufacturers, the value proposition is powerful:
In the same way Michelin turned travel inspiration into business growth, ROADTRIP360 positions car manufacturers at the heart of South Africa’s road-trip revival - inspiring people to drive more, explore further and choose vehicles built for real journeys.
For car manufacturers, the value proposition is powerful:
- Brand alignment with exploration, innovation and lifestyle
- Long-term, reusable immersive content for showrooms, expos, digital platforms and sales environments
- Vehicles positioned as enablers of memorable experiences, not just products
- Association with a future-focused format (360° VR) that appeals to younger, tech-savvy and experience-driven consumers
In the same way Michelin turned travel inspiration into business growth, ROADTRIP360 positions car manufacturers at the heart of South Africa’s road-trip revival - inspiring people to drive more, explore further and choose vehicles built for real journeys.
CREATE ONCE - USE MANY TIMES
Immersive virtual reality content is one of the most powerful tools for marketing and should be a part of every car manufactures marketing toolkit. All the content created for ROADTRIP360 is device agnostic and can be viewed as a shared experience inside a SUPER REALITY DOME, immersively (VR headsets), semi-immersively (phones, tablets & Smart TVs), or interactively (desktop/mobile apps & browsers).
It can be viewed across many different platforms and devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.
FOR MORE INFORMATION ABOUT CREATING IMMERSIVE CONTENT FOR YOUR BRAND CONTACT:
Stanley Edwards
Director - Platypus Digital
Mobile: +27 82 458 3356
[email protected]
It can be viewed across many different platforms and devices and can be easily embedded into websites and shared via newsletters, blogs and social media. The 360VR content can be hosted on a cloud based server for anyone to access and download.
FOR MORE INFORMATION ABOUT CREATING IMMERSIVE CONTENT FOR YOUR BRAND CONTACT:
Stanley Edwards
Director - Platypus Digital
Mobile: +27 82 458 3356
[email protected]