Welcome to the TRAVEL360 STOKVEL - an exciting new way to promote your travel brand through the power of community, collaboration and social sharing.
What Is the TRAVEL360 STOKVEL?
Inspired by South Africa’s traditional stokvel concept, the TRAVEL360 STOKVEL reimagines collective buying for the travel industry - turning every traveller into both a buyer - and a brand ambassador.
Here’s how it works:
Why Participate?
Showcase Your Offer at the TRAVEL360 EXPO - Your offer will be featured on TRAVEL360’s digital signage screens at TRAVEL360 EXPO throughout December encouraging people to participate.
Gain Exposure Across Platforms - All offers will also appear on the TRAVEL360 website and social media channels, ensuring maximum visibility during the peak travel season.
Drive Real Conversions - Unlike awareness campaigns, this activation is action-driven - designed to generate real bookings and measurable ROI.
Be Seen as a Travel Innovator - By participating, your brand positions itself as a leader in travel marketing innovation, embracing new technologies and consumer engagement trends.
Ideal Packages to Offer - To make the most of this collaborative buying concept, exhibitors are encouraged to create limited-edition, high-value travel packages such as:
The key is to design offers that are irresistible, social and shareable.
Let’s Make Travel Go Viral. The TRAVEL360 STOKVEL is more than a travel promotion - it’s a movement that gamifies travel buying and connects people through shared experiences.
Join us at the TRAVEL360 EXPO and be part of South Africa’s most exciting travel marketing innovation yet. Let’s inspire people to travel - together.
Get Involved. To participate or discuss ideas for your custom TRAVEL360 STOKVEL offer, contact:
Stanley Edwards
Mobile: +27 82 458 3356
Email: [email protected]
What Is the TRAVEL360 STOKVEL?
Inspired by South Africa’s traditional stokvel concept, the TRAVEL360 STOKVEL reimagines collective buying for the travel industry - turning every traveller into both a buyer - and a brand ambassador.
Here’s how it works:
- You (as an exhibitor) offer a special travel deal - flights, cruises, hotel stays, car rentals or experiences - at a discounted rate, unlockable only once a set number of bookings are reached.
- Travellers who want the deal purchase one offer and then invite friends, family or colleagues to buy in too.
- Once the target number of bookings is reached, the offer is unlocked and everyone wins.
- This turns travel buying into a fun, social, gamified experience - perfect for today’s connected, digital audience.
Why Participate?
- Turn Customers Into Promoters - Every participant becomes a promoter - sharing your offer on WhatsApp, Instagram, Facebook, and X to help reach the target. The more they share, the faster your sales grow.
- Amplify Your Reach Organically - Instead of traditional paid campaigns, your offer spreads virally through word of mouth and social media - reaching new audiences at zero extra cost.
Showcase Your Offer at the TRAVEL360 EXPO - Your offer will be featured on TRAVEL360’s digital signage screens at TRAVEL360 EXPO throughout December encouraging people to participate.
Gain Exposure Across Platforms - All offers will also appear on the TRAVEL360 website and social media channels, ensuring maximum visibility during the peak travel season.
Drive Real Conversions - Unlike awareness campaigns, this activation is action-driven - designed to generate real bookings and measurable ROI.
Be Seen as a Travel Innovator - By participating, your brand positions itself as a leader in travel marketing innovation, embracing new technologies and consumer engagement trends.
Ideal Packages to Offer - To make the most of this collaborative buying concept, exhibitors are encouraged to create limited-edition, high-value travel packages such as:
- Airlines: Special discounted return flights or themed route bundles
- Cruises: “Group Sail” packages for friends and families
- Hotels & Resorts: Weekend getaways or couples’ retreats
- Car Rental: Multi-day adventure packages
- Tourism Experiences: Exclusive local adventures, tours, or attractions
The key is to design offers that are irresistible, social and shareable.
Let’s Make Travel Go Viral. The TRAVEL360 STOKVEL is more than a travel promotion - it’s a movement that gamifies travel buying and connects people through shared experiences.
Join us at the TRAVEL360 EXPO and be part of South Africa’s most exciting travel marketing innovation yet. Let’s inspire people to travel - together.
Get Involved. To participate or discuss ideas for your custom TRAVEL360 STOKVEL offer, contact:
Stanley Edwards
Mobile: +27 82 458 3356
Email: [email protected]